Whole Foods Adds New Beer and Wine Bar

Those of you who know me personally know that I have a slight obsession with whole foods. Mostly, the charcuterie section. I rarely actually buy anything from there, I just stare at the display and fantasize. It’s a sickness.

Now, in what I can only assume is an effort to keep me in their store longer, Whole Foods is introducing a “beer and wine eatery” called The Buzz Hive. The best part: It’s right next to the charcuterie section. Expect to find me sitting there ogling that big chunk of prosciutto. The press release is pasted below.


The Bee’s Knees of New Local Eateries
Share the Buzz about Whole Foods Market Santa Barbara’s new beer and wine eatery


WHAT:           Whole Foods Market, Santa Barbara, is opening an intimate 19-seat venue within its grocery store, The Buzz Hive, a beer and wine eatery serving local beer on tap and local wines by the glass.  A percentage of net sales from The Buzz Hive will be donated to the Santa Barbara Beekeepers Association (SBBA) and its Sweet Start beekeeping internship program.  The venue will feature mead, a honey-based fermented beverage, made exclusively for The Buzz Hive by Golden Coast Mead (based in Oceanside, CA), available on tap and in bottles.  In keeping with the bee theme, Whole Foods Market and SBBA have installed two urban beehives on the store’s rooftop, the first of its kind for any retailer in Santa Barbara.  SBBA will mentor Whole Foods Team Members on the management of beekeeping.

WHO:             Santa Barbara Beekeepers Association (SBBA) is dedicated to the promotion and advancement of beekeeping through best management practices, the education and mentoring of people about honey bees and beekeeping, and increasing public awareness of environmental concerns affecting honey bees.  For more info, visit http://www.sbba.org and http://www.sweetstart.org.

WHY:              As an industry leader in natural and organic foods, Whole Foods Market is passionate about raising honey bee awareness, taking action and helping our communities “bee the solution.”  One out of every three bites of food is pollinated by bees and other pollinators.  Bees are vital to the reproduction of clover and alfalfa, which feed grazing animals, and to the diverse ecosystems that sustain wildlife.  For more information, visit http://www.wholefoodsmarket.com/sharethebuzz.

WHEN:        The Buzz Hive Opens:  Friday, October 4th / Hours: 11:00AM – 8:00PM daily (hours may vary during special wine and beer tastings).  Must be 21+

EVENTS:        10/03 Beer Tasting with Figueroa Mountain Brewing Co. 4-6pm

10/10 Beer Tasting with Stone Brewing Co. 4-6pm

10/17 Brew & Bites Beer Dinner with Surf Brewery 6-8pm ($35pp; pre-registration required by emailing spsbrmarketing@wholefoods.com)

10/24 Beer Tasting with Telegraph Brewery 4-6pm

WHERE:       Whole Foods Market Santa Barbara

3761 State St., Santa Barbara, CA 93105

About Whole Foods Market

Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 73,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 15 consecutive years. In fiscal year 2012, the company had sales of $11.7 billion and currently has more than 340 stores in the United States, Canada and the United Kingdom.


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