Ever wonder where those sweet Firestone Walker shirts come from?


If you’ve been around the Santa Barbara beer scene enough and been to any of Firestone Walkers special events (release parties, anniversaries, beer festivals, etc.) you may have spotted some of the Firestone folks wearing cool, creative t-shirts. You may have also noted that none of those shirts are in any of the company stores.

That’s because the shirts are a creation of Mike Wondrash, a Mission Viejo-based auto mechanic and huge craft beer fan. It’s gotten to the point where every event at Barrelworks in Buellton also serves as an unveiling of Wondrash’s latest creation.

I know I’m looking forward to seeing what he comes up with for tomorrow’s liberation of Feral One. In the meantime, we caught up with Wondrash to talk about where he gets his inspiration. And be sure to scroll to the bottom for pictures of Wondrash’s shirts.

Q: Tell me a little about yourself. What do you do when you’re not at beer events and where do you call home?
A: I’m married with two kids — a 28-year-old boy and a 24-year-old girl. I’ve owned an automotive repair shop in South Orange County for 31 years. I had cancer when I was six months old, so I walk a little funny, but I survived for 50-plus years.
When not at beer events I drink beer, look for hard-to-find beers and brew some also. I like gourmet food and I am not a bad cook either (my wife says I should have been a chef). I grew up and still live in Mission Viejo.

Q: When did you start making t-shirts for these Firestone events? Do you make shirts for other occasions as well, or is it just for beer things?

A: I believe the first shirt was the Firestone Walker Invitational Beer Fest in 2013. I made a shirt for Epic Beer Fest in San Diego, 2013, but just didn’t have my heart in it. I tried to count them up and I came up with 15 different shirts for Firestone.Q: Perhaps better than when did you start, why did you start making these shirts?
A: I started making shirts for Firestone events because they only sell their everyday shirts and the invitational shirts are boring as hell. (Barrelworks barrelmeister Jeffers Richardson) tried to get a shirt made just for the Barrelworks crew and had to fill out paperwork that the IRS wouldn’t even want (Note: Wondrash was mostly kidding). Once I started making shirts for their events I was hooked. I just wanted to do something fun and tried to up my game with every shirt.Q: What has been the response from Firestone to the shirts? What has been the response from other Firestone fans?
A: Oh My god, they — meaning the people at Firestone that I see at events — love them. I was told at last year’s invitational by one of the brewers that my “I want my Stickee Monkee” shirt gets talked about at their meetings, which put a smile on my face. Ever since we became friends with (Firestone Walker media and marketing specialist) Jemma Wilson she has been getting me actual Firestone Walker graphics which took my shirts to an all new level.
I made a shirt for the release of SLOambic and weeks later saw Jeffers in, I think, Philadelphia at a beer event wearing the shirt that I made. That was so cool.
As far as the fans, I am constantly being asked if I have any to sell, but I promised Jemma I would not sell any when she started helping me with graphics. I don’t feel it’s appropriate to sell shirts at their events. I’m just a patron like everyone else. But I think people really dig them because you won’t find them anywhere else and they probably don’t go to all the events like my wife and I do.

Q: Do you have a favorite shirt design that you’ve created?

A: All of them! But some get better responses than others. David Walker really likes Walker’s Wild Ride San Diego. It has a picture of Olivia, his Land Rover, on it. Jemma has told me she thought the first Stickee Monkee was my best. I love them all because I made them, but I think the best from my own design was the FWIBF 2013 Stickee Monkee. From when Jemma has been helping me I think it’s SLOambic release. It’s the actual label design on a shirt and it turned out fantastic.

Q: Where do you get the inspiration for the shirts?

A: From drinking top-quality craft beer from the best goddamn brewers on the face of the planet. You don’t have to use that, but it’s probably the truth. If I wasn’t 50-years-old I would love to be in the craft beer industry. Hey — maybe I can be the t-shirt guy for the industry.

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