Pure Order Brewing Company is growing up. The brewery will be celebrating its one-year anniversary in the coming months, and there will be more on that at this space later, but the news coming out of Quarantina St. is that Pure Order is putting Santa Barbara in a bottle.
At least, Pure Order is putting Santa Barbara Pale Ale in bottles — along with Red Eye Wheat and Crooked Neck Hefeweizen.
The beer is the same as what’s available on draft, but it is now wrapped in a beautiful label. Designed by brewer James Burge’s friend, artist Hunter Damiani, the stylized label and six-pack holder depicts the beauty of Santa Barbara.
“When I started, I wanted our labels to be works of art,” Burge said. “I wanted it to be something that you could put on your wall. Santa Barbara is a beautiful place, and to have anything but beautiful art would be a shame.”
Some of Damiani’s artistic label designs are on display at the brewery, which is also the primary location to buy Pure Order six-packs for now. Burge said that the brewery is in the midst of expanding its market and sales force into Los Angeles, and that introducing bottles to bars and restaurants in that market is part of the brewery’s expansion plan.
“I think the bottles are going to be the driving force down there more than taps,” Burge said. “The way the market is now, the taps are local and the bottle selections come from other spots. And I think the six-pack gives us an edge over bombers.”
Pure Order will also be releasing a new beer on March 14, which Burge described as a Pi beer. The beer, a saison, comes in at 3.1 SRM (that’s a color measurement, and a pretty light one), it has 41 IBU and boasts a 5.9% ABV in homage of the first X digits of Pi (3.14159).
The small batch likely won’t last long when it’s released on Pi day, when the calendar is at 3/14/15.