Farewell, Santa Barbara

Word has begun to spread already, so for many of Santa Barbara Beer’s readers this may be old news, but this will be likely the last post for this blog. It’s been a fun couple of years, but I’m moving out of the area and it wouldn’t make much sense to write about Santa Barbara beer and brewing when I live and work elsewhere.

There are plenty of projects ahead in the future, and those details when come out when they do, but for the moment let’s take a look to reflect on the past and current state of beer in Santa Barbara.

When this blog began in March of 2013, beer in the American Riviera was just beginning to take roots. Telegraph Brewing Company was in the process of expanding into its new and current location, Pure Order Brewing Company was still trying to get up and running and Island Brewing Company was the only option for beer in Carpinteria. Oh yeah, and no portion of Firestone Walker was owned by Duvel.

Two years later and not only was Pure Order up and brewing, but it is doing quite well. Telegraph continued its expansion and joined the contemporary beer scene with an IPA that stands along the best examples of the style in town. Not only does Island Brewing have some company in Carpinteria now, but it brewLAB and Rincon have proved to be impressive in their own right. As far as Island goes, the competition has seemingly only made the product coming out of the local area’s oldest production brewery that much better. Goleta’s Captain Fatty’s has become a family-friendly option in the area while Hollister Brewing Company continues to churn out Eric Rose’s typically impressive beer.

But not all developments have been unicorns and rainbows. Santa Barbara Brewing Company’s reviver, Kevin Pratt, said farewell to pursue other avenues. So too did Figueroa Mountain Brewing Company’s AJ Stoll, who is now back in the United States and plying his trade in Florida’s up-and-coming Funky Buddha. Oh yeah, and Firestone Walker “combined forces” with Duvel-Moortgat.

To be honest, I’m not sure exactly what that last sentence even means. A quick text conversation with David Walker, Jeffers Richardson and Jim Crooks confirmed that Duvel didn’t “buy out” Firestone Walker, but is definitely involved. To me, this sounds as though Duvel only bought a portion of the company — and not a controlling portion. All indications point to complete autonomy for Firestone Walker, but I’m sure as a major shareholder Duvel will want to ensure that the company remains profitable. Still, Ommegang and Boulevard have thrived under Duvel ownership, and I can’t imagine that Firestone Walker will be negatively impacted from its new partnership with the Devil.

If anything, I’m curious to see what Firestone Walker does with its new influx of cash. Along with the possibility of tapping into a larger distribution network, a deal of this type will likely provide the Paso Robles-based brewery with funds to take on new projects. The canning facility at the Paso campus is already a thing of beauty, but I wouldn’t be surprised to see more beer come out in cans. Or perhaps some of the funding will go toward speeding up progress at the upcoming Venice location. This is all pure speculation, but I wouldn’t be surprised to see Firestone Walker increase its national footprint the same way we have seen Sierra Nevada, Oskar Blues, Lagunitas, New Belgium and a handful of others open new plants in other regions of the country. Or perhaps Firestone may take a similar route as Figueroa Mountain and open up smaller tasting or tap rooms in various locations. Maybe Barrelworks will get its own wort production equipment as well. Who knows? The point is that this new partnership should only bring positives for Firestone Walker and beer fans across the country — perhaps across the world. Duvel has proven it has the ability to invest in craft brands without tainting the product or the spirit of the company with its efforts with Ommegang and Boulevard, and it seems likely that Firestone Walker and its customers will only benefit from this new partnership.

I’m sad to leave Santa Barbara with its perfect weather and its rapidly expanding beer scene. I wish that I would have the opportunity to report on the openings of M Special in Goleta and Third Window in Santa Barbara. My departure from the community won’t slow down the growth that we’ve already seen, and I imagine the small void I leave will be filled soon by someone else.

It’s been a fun journey. Thanks for coming along for the ride.

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What it Means to be a Community Brewery

pure order board

Recently, I had the opportunity to give a short speech at Blue Box 2015 — a conference hosted by First Beverage Group in Boulder, Colorado. It was a great opportunity to mingle with some movers and shakers in the beverage world, but I took it as a chance to talk about what it means to be part of a brewing community, and a collaborator within that community.

I believe video from that conference will be up soon, and I’ll post a link when that happens. But rather than laboring through a video of me nervously addressing strangers, you need look no further than one of our own local breweries to see what it means to be part of a brewing community.

Pure Order Brewing Company on 410 Quarantina Street is the epitome of the neighborhood brewery. They, along with Telegraph Brewing on Salsipuedes Street, are where the locals go for a drink when the crowds of visitors in the Funk Zone get a bit outside of comfort range. And for good reason — both breweries are making incredible beer.

Pure Order was recently among the winners at the Casa Pacifica in Ventura along with Institution Ales from Camarillo and The LAB in Agoura. While those other two are both great breweries, Pure Order was the only one in the winner list with a beer off its standard and regular production line — the Santa Barbara Pale. That beer will also be part of the upcoming Cost Plus World Market Summer Seasonal Variety Pack, which will be available nationwide. That’s a pretty big deal.

And yet, it’s Pure Order’s ability to keep things small and local that sets them apart. Recently, they’ve been helping me out by loaning their time, space and some equipment to help me brew 60 gallons of beer for a friend’s upcoming June wedding (and yes, full disclosure, this help is greatly appreciated and I’m sure impacts my favorable bias toward them. They also carry my book, We Make Beer, so I’m sure that doesn’t hurt either. I’m only human, but I like to believe that my opinions can remain relatively objective). This isn’t just because I write a beer column in the local newspaper or because I run this blog. James Burge and Pure Order are willing to help me out because I’m part of the local brewing community — the same way I’ve seen them help out home brewers who come in looking for advice and perhaps experience.

10 gallons of Strawberry Solstice, a collaboration beer I've brewed with Pure Order Brewing Company for an upcoming wedding.

10 gallons of Strawberry Solstice, a collaboration beer I’ve brewed with Pure Order Brewing Company for an upcoming wedding.

More and more often I hear locals tell me that Pure Order is their favorite brewery in town. I don’t think that’s a knock on any of the other breweries, as just about every brewery from Buellton to Carpinteria is producing high-quality beer right now (and one need look no further than the recent Dia de Los Obscuras to see how the beer community has embraced Telegraph). I think what that represents is how Pure Order has managed to capture Santa Barbara’s essence. Not just in the beer, but in the entire atmosphere provided at the brewery and its beer garden.

Beer isn’t just a business, at least it shouldn’t be. The best breweries aren’t just the ones pumping out the best liquid, they’re also the ones that represent and collaborate within the community (along those lines — there was a recent Instagram post from Kevin Ashford from Fig Mountain’s SB brewery showing a collaboration effort with Island Brewing’s Ryan Morrill, as well as both breweries’ brewing teams). Pure Order, certainly isn’t the only local brewery to embrace the community, but it’s embraced me, and I’m grateful.

edit: a previous version of this post misidentified Ryan Morrill as a brewer for Telegraph — he is the head brewer for Island Brewing in Carpinteria.

Recap of Telegraph’s Dia de Los Obscuras

Note: This column originally appeared in the May 7 edition of the Santa Barbara News-Press

It can be hard to find the right words to describe a beer. After a while, words like floral, piney, caramel, chocolate and toffee all start to sound the same.

That’s part of the reason why I avoid writing reviews of beer. Who is to say that my palate is better than yours, or that my perception of a beer’s flavors should influence your appreciation?

But in the effort to avoid using contrived adjective after contrived adjective, my descriptions of certain beers can tend to be overly broad. For example, I’m fond of describing Telegraph Brewing’s beers as “unique.”

Unfortunately, I have no intention of abandoning this word when it comes to the projects that Telegraph and brewer Paul Rey are churning out.

Rey and Telegraph’s creativity were on full display May 3 for the Salsipuedes Street brewery’s second Dia de las Obscuras sour beer festival. With 10 beers on tap (only eight of which were actually sour, although all 10 involved wild yeasts) and a crowd of a few hundred people milling about, it was an intimate and altogether pleasant festival.

“I’m real happy with the way things turned out,” Rey said. “The main improvement from last year was having separate stations and spreading people out. That way everyone can just relax and not scramble to try and get a beer.”

I marveled at beers like the Indigenous Yeast Project, which was fermented with yeast captured and isolated by Rey underneath fruit trees from some property in San Roque.

“I’ve done it several times and captured wild yeast that’s produced DMS (dimethyl sulfide, a chemical compound that is undesirable in beer and tastes like old vegetables) or some pretty bad sulfur characters — just some harsh off-flavors,” Rey said. “This is the first one I’ve isolated that was really clean. I propped it up from a tiny jar to a growler with an airlock to eventually up to a 5-gallon carboy. A couple gallons of that went into this batch, which was about 12 to 13 gallons total.”

The beer itself was slightly reminiscent of Earl Grey tea.

I loved the tart and semi-sweet Framboise Palo Santo that was made with Telegraph’s house sour culture and raspberries. It was pink, sweet and fizzy enough that I could have enjoyed a whole pint of it yet complex enough that my party and I were content to sip on the small sample we were poured.

Then there was Johnny Parker. The sour ale is named after a friend of Rey’s and aged in a small wine barrel for about 18 months — about as long as Telegraph has been in its current location. In fact, the Johnny Parker beer was the first barrel added to Telegraph’s now sizeable barrel collection.

Apples were added, and there is a slight hint of apple cider to the beer. The plums and the peaches are less obvious, although the layers of intrigue are certainly added.

“It’s there for complexity, not to be an apple beer or a cherry beer,” Rey said. “It’s there for the complexity. I started with apples, then added some cherries — flavor giant is the variety… then some plums when I plummed the Gypsy Ale and some peaches. It wasn’t the same peaches that went into (Obscura) Peche, but it was the same peach tree.”

Johnny Parker was a favorite of mine, along with Demolicion Dos — a sour dark strong ale aged with a variety of fruit that included blackberries. I noticed that Johnny Parker was also a favorite of many of the area brewers that were in attendance.

I spotted brewers from the brewLAB in Carpinteria, Island Brewing Co., The Brewhouse, the Libertine Pub from Morro Bay and even local home brewer-turned-pro Josh Ellis who will be opening his own brewery in Goleta in the very near future.

I asked Rey what brought them all out to the event.

“Because they’re really into beer,” he said.

Perhaps. But I think they’re probably also really into Telegraph’s unique offerings.

Sean Lewis is a beer drinker, beer maker and the author of “We Make Beer: Inside the Spirit and Artistry of America’s Craft Brewers” (St. Martin’s Press). His column appears the first Thursday of the month. Follow him on Twitter @Sean_M_Lewis.

 

American Craft Beer Week at Island Brewing Company

American Craft Beer Week at Island Brewing Company

May 11-17, 2015

 

Carpinteria, CA — Island Brewing Company will again join forces with thousands of breweries across the country celebrating the culture and community of craft beer. Island Brewing Company will commemorate this year’s American Craft Beer Week with fun and frivolity, new, seasonal, and rare beer releases, community events, brewery tours, and more. Here’s the lineup:

Monday, May 11:  Activate the preschooler part of your brain, and prepare to lose yourself in the gluestick, glitter, magic markers of Crafting with Craft, while you spend an interesting evening coloring outside the lines (6-9). For one night only we’ll be pouring a limited release keg of the Russian Imperial Stout. At 11 % abv, it’s only the biggest beer we’ve ever brewed; huge chocolate notes, big malt character, sure to inspire.  Santa Barbara Food Connection will be serving up tortas and hamburgers on the patio 4-8.

Tuesday, May 12 It’s Beer Trivia (7-8:30) a great chance to impress your friends with your vast knowledge of all things beer without being showy, and take home some prizes to boot!  It’s also Customer Appreciation with $1 off pint coupons. On tap tonight for one night only: the return of our much loved big and bold Belgian Quad, 9.3% 27 IBU.  The French Food Truck will be serving up an authentic French food experience…. but with a twist (4-8).

Wednesday, May 13: The event that you’ve hopefully spent the last year training for: the 4th Annual Rock, Paper, Scissors Tournament (6-8:30). You read that right and you already know the rules! But wait, there’s more.  Fire and Wine Catering will be on hand for some wood fired pizza! (4-8) and on tap for one night only: Belgian beer and hop lovers rejoice – We’ll be pouring a Belgian IPA 7.0 %, 62 IBUs.

Thursday, May 14: Brewer’s Appreciation Night, we will be celebrating the people that work so hard to brew the beer for you.  The brain trust that is our brewers in the back will be on hand for a guided tasting through our current beers starting at 6:30, as well as showing you and your crew around the brewery.   This is a great chance to tell them how much you love their work, probably learn a thing or two about beer, and have a few pints of deliciousness. Thursday sees the release of the 7th beer in our Variance IPA series.  The IPL, that’s an India Pale Lager, think hops, light body, and all good. Georgia’s Smokehouse will bring the Southern-style smokehouse BBQ (5-8).

Friday, May 15: Hold on to your hats. We will have Bourbon Barrel-aged Jubilee on tap. You read that right. This will not last long, so make it a point to convert your enthusiasm into action. This will also coincide with VIP Tasting $15 per tasting (ticketholders only, please) as we raid the barchives in amassing a tasting of some of yesteryear’s beers for a night not to be missed (6-8). Santa Barbara Food Connection fires up the grill from 4-8 for tacos and tortas and all things authentic.

Saturday, May 16: Excellence in sound and taste combine for Beerapalooza. We’re going to tap a cask of Chicory Vanilla Stout deliciousness for this  sun-soaked, all day, live music event featuring the soothing sounds of the Ben Wilmore Quartet (1 – 2:30), the groove of Sol Tree (3 – 4:30) and the one and only Pacific Haze (5 – 6:30). World Famous Franks parks on the patio 4-8 to deliver just what your palate is looking for.

Sunday, May 17: We’ll tap one more cask of amazingness to round out the week, a rum oaked Jubilee.  From 2-4 we’ll be conducting Hop Experiment tastings, adding different hops to the same beer for your education and the general progress of humanity. Who knows, you might end up on our sensory tasting panel. And we’ll have the always popular Beer Bingo (6 – 8). Confusion Catering will bring their unique blend of flavors to the patio from 2-6 and keep your hunger at bay.

Island Brewing Company is located at 5049 6th Street in Carpinteria, CA.  For more information about Island Brewing Company or American Craft Beer Week contact Laurie Matthews at (805)745-8272 or email laurie@islandbrewingcompany.com.  We hope you will join us in celebrating American Craft Beer Week!

Take Me Out to the Brewhouse

Just as wine experts do, beer experts love talking about beer pairings. And like wine experts, it’s hard for beer experts to not come off a little snobby when they point out that an IPA’s herbal aroma pairs nicely with a sharp goat cheese.

It also seems to me that most pairings are simply matters of personal taste and current moods. You might like a hoppy beer to go alongside your spicy buffalo wings — I prefer a robust porter.

But I hope we can all agree that nothing goes better with beer — any beer — than baseball.

And in Santa Barbara, no place puts the two together quite like The Brewhouse on Montecito Street.

Monday marks the first full day of baseball, and it also marks the release of one of my favorite seasonal beers, Baseball Saison. It’s a big and strong saison-style ale that has the bold aromas typical of the style, but the beer remains remarkably drinkable with a relatively thin body.

The beer dates back to 2008, and The Brewhouse’s founder and brewmaster, Pete Johnson, recalls that the introduction of the beer was greeted with positive reviews — from the consumers but perhaps also from divine forces.

“The baseball gods were so pleased that they delivered my Phillies to the World Series,” Johnson said.

Indeed, the Philadelphia transplant had the rare fortune of seeing his favorite team take home the title that season. The shortstop from that Phillies squad, Jimmy Rollins, signed to play with the Dodgers this past winter.

And while you won’t be able to catch Rollins and the Dodgers on TV until Time Warner Cable resolves some contract disputes with other cable carriers, you can catch the rest of the games on screen at The Brewhouse.

And if perhaps a beer isn’t strong enough to settle down the nerves of opening day, the brewpub is offering up a “Double Play” that includes the beer and a shot of whiskey from Santa Barbara’s own Cutler’s Artisan Spirits.

Mind you, this is no ordinary whiskey. The white liquor is a distilled version of the Baseball Saison, and some of those delicious aromas make it through into the whiskey — and still others are created or modified in the distilling process.

Ian Cutler, the man behind Cutler’s, will be on premise at The Brewhouse Monday to talk about the whiskey and answer questions.

And if you order a Double Play while wearing your favorite team’s jersey, hat or T-shirt, Pete will give your team a run on a scoreboard created precisely for the Baseball Saison release. The team that scores the most runs on Monday will have its logo adorn the tap handle for the rest of the year.

So Dodgers fans, please don’t avoid wearing your Yasiel Puig jersey on Monday just because he won’t be on TV around here until ESPN airs their game on Wednesday.

“If you don’t want to see that hated red and black SF, you better come in your jersey,” Pete warned.

And if a saison isn’t your beer of choice, The Brewhouse has several new beers that will go well with the start of baseball season.

I enjoy El Citra — a “session IPA” that has all the hop aromas and flavors of a regular IPA but is considerably lower in alcohol. The bitterness is also scaled back, as low alcohol typically means low malt, and a bitter beer without some caramel malt flavors to balance it out is not the kind of beer I’d like to quaff again and again while watching a game.

This may be the only time I ever say this, but Monday, and baseball season, can’t come soon enough.

Sean Lewis is a beer drinker, beer maker and the author of “We Make Beer: Inside the Spirit and Artistry of America’s Craft Brewers” (St. Martin’s Press).

 

Firestone Walker is in the Final Four

bracket

Personally, we here at Santa Barbara Beer think it’s silly to try and decide which brewery is the best, but that’s exactly what the folks at Thrillist are trying to accomplish with their Beer Madness Bracket.

And wouldn’t you know it, local heavyweight is in the FInal Four facing Founders. I shouldn’t say I’m surprised — those are two Kentucky/Duke-level contenders right there.

You can find the bracket and vote in it here.

Telegraph Brewing Announces Dia de las Obscuras Rare Beer Festival

Note: The following is a press release from Telegraph Brewing Company. Tickets go on sale March 21

Telegraph

Santa Barbara craft brewery to host two-session sour-beer/wild-ale event on May 3

Santa Barbara, CA—Telegraph Brewing Company announced details today for their Dia de las Obscuras Rare Beer Festival, showcasing its barrel-aged and wild-fermented Obscura Line of experimental beers, to be held on Sunday, May 3, 2015, at the Telegraph tasting room in downtown Santa Barbara. The award-winning Santa Barbara brewery will celebrate in grand fashion with ten Obscura beers on tap, shining a spotlight on Telegraph’s renowned experimental brewing program.

“This is an unparalleled opportunity for craft beer lovers to explore our most highly sought-after and difficult-to-find beers,” said Telegraph Brewing founder Brian Thompson. “To have ten taps dedicated to these rare beers is a testament to the flexibility and increased capacity of our new brewery space; that we have as much capacity to dedicate to the Obscura Line of beers as we do, allows us to put events like this together.” At Telegraph’s first Obscura event, Noche de las Obscuras, held as a part of Santa Barbara Beer Week 2014, the brewery poured eight different wild ales.

Dia de Las Obscuras will delight craft beer connoisseurs in two separate Sunday sessions (12 pm to 3pm, and 4pm to 7pm) hosted at Telegraph’s tasting room. Tickets and additional details about specific beers are available at TelegraphBrewing.com/obscura.htm

“The Latin word ‘Obscura’ means dark or shadowy, obscure, from unknown origins,” explained Trevor Scoggins, Telegraph’s sales manager. “And each of our Obscura beers displays that element of the unknown and the mysterious; that makes seeking out them out lots of fun for the drinker.”

Telegraph’s Obscura Line of experimental beers includes both award-winning favorites like Gypsy Ale and Reserve Wheat Ale, but also includes many one-off projects that will never exist again. Dia de las Obscuras attendees will have an opportunity to try beers from both sides of the project. Barrel master Paul Rey said, “We make a variety of elegant, complex beers that deserve a day of their own.”

Telegraph Brewing, an award-winning craft brewery located  on downtown Santa Barbara’s Salsipuedes Street, specializes in brewing uniquely American and Belgian-inspired beers using 100% domestic ingredients and as many local ingredients as possible. The brewery strives to capture in its beers the unique culinary and agricultural traditions of Santa Barbara and California’s Central Coast.

For more information, including descriptions of beers brewed by Telegraph, visit TelegraphBrewing.com.

Pure Order begins bottling

IMG_2140

Pure Order Brewing Company is growing up. The brewery will be celebrating its one-year anniversary in the coming months, and there will be more on that at this space later, but the news coming out of Quarantina St. is that Pure Order is putting Santa Barbara in a bottle.

At least, Pure Order is putting Santa Barbara Pale Ale in bottles — along with Red Eye Wheat and Crooked Neck Hefeweizen.

The beer is the same as what’s available on draft, but it is now wrapped in a beautiful label. Designed by brewer James Burge’s friend, artist Hunter Damiani, the stylized label and six-pack holder depicts the beauty of Santa Barbara.

“When I started, I wanted our labels to be works of art,” Burge said. “I wanted it to be something that you could put on your wall. Santa Barbara is a beautiful place, and to have anything but beautiful art would be a shame.”

Some of Damiani’s artistic label designs are on display at the brewery, which is also the primary location to buy Pure Order six-packs for now. Burge said that the brewery is in the midst of expanding its market and sales force into Los Angeles, and that introducing bottles to bars and restaurants in that market is part of the brewery’s expansion plan.

“I think the bottles are going to be the driving force down there more than taps,” Burge said. “The way the market is now, the taps are local and the bottle selections come from other spots. And I think the six-pack gives us an edge over bombers.”

Pure Order will also be releasing a new beer on March 14, which Burge described as a Pi beer. The beer, a saison, comes in at 3.1 SRM (that’s a color measurement, and a pretty light one), it has 41 IBU and boasts a 5.9% ABV in homage of the first X digits of Pi (3.14159).

The small batch likely won’t last long when it’s released on Pi day, when the calendar is at 3/14/15.

Ever wonder where those sweet Firestone Walker shirts come from?

If you’ve been around the Santa Barbara beer scene enough and been to any of Firestone Walkers special events (release parties, anniversaries, beer festivals, etc.) you may have spotted some of the Firestone folks wearing cool, creative t-shirts. You may have also noted that none of those shirts are in any of the company stores.

That’s because the shirts are a creation of Mike Wondrash, a Mission Viejo-based auto mechanic and huge craft beer fan. It’s gotten to the point where every event at Barrelworks in Buellton also serves as an unveiling of Wondrash’s latest creation.

I know I’m looking forward to seeing what he comes up with for tomorrow’s liberation of Feral One. In the meantime, we caught up with Wondrash to talk about where he gets his inspiration. And be sure to scroll to the bottom for pictures of Wondrash’s shirts.

Q: Tell me a little about yourself. What do you do when you’re not at beer events and where do you call home?
A: I’m married with two kids — a 28-year-old boy and a 24-year-old girl. I’ve owned an automotive repair shop in South Orange County for 31 years. I had cancer when I was six months old, so I walk a little funny, but I survived for 50-plus years.
When not at beer events I drink beer, look for hard-to-find beers and brew some also. I like gourmet food and I am not a bad cook either (my wife says I should have been a chef). I grew up and still live in Mission Viejo.

Q: When did you start making t-shirts for these Firestone events? Do you make shirts for other occasions as well, or is it just for beer things?

A: I believe the first shirt was the Firestone Walker Invitational Beer Fest in 2013. I made a shirt for Epic Beer Fest in San Diego, 2013, but just didn’t have my heart in it. I tried to count them up and I came up with 15 different shirts for Firestone.Q: Perhaps better than when did you start, why did you start making these shirts?
A: I started making shirts for Firestone events because they only sell their everyday shirts and the invitational shirts are boring as hell. (Barrelworks barrelmeister Jeffers Richardson) tried to get a shirt made just for the Barrelworks crew and had to fill out paperwork that the IRS wouldn’t even want (Note: Wondrash was mostly kidding). Once I started making shirts for their events I was hooked. I just wanted to do something fun and tried to up my game with every shirt.Q: What has been the response from Firestone to the shirts? What has been the response from other Firestone fans?
A: Oh My god, they — meaning the people at Firestone that I see at events — love them. I was told at last year’s invitational by one of the brewers that my “I want my Stickee Monkee” shirt gets talked about at their meetings, which put a smile on my face. Ever since we became friends with (Firestone Walker media and marketing specialist) Jemma Wilson she has been getting me actual Firestone Walker graphics which took my shirts to an all new level.
I made a shirt for the release of SLOambic and weeks later saw Jeffers in, I think, Philadelphia at a beer event wearing the shirt that I made. That was so cool.
As far as the fans, I am constantly being asked if I have any to sell, but I promised Jemma I would not sell any when she started helping me with graphics. I don’t feel it’s appropriate to sell shirts at their events. I’m just a patron like everyone else. But I think people really dig them because you won’t find them anywhere else and they probably don’t go to all the events like my wife and I do.

Q: Do you have a favorite shirt design that you’ve created?

A: All of them! But some get better responses than others. David Walker really likes Walker’s Wild Ride San Diego. It has a picture of Olivia, his Land Rover, on it. Jemma has told me she thought the first Stickee Monkee was my best. I love them all because I made them, but I think the best from my own design was the FWIBF 2013 Stickee Monkee. From when Jemma has been helping me I think it’s SLOambic release. It’s the actual label design on a shirt and it turned out fantastic.

Q: Where do you get the inspiration for the shirts?

A: From drinking top-quality craft beer from the best goddamn brewers on the face of the planet. You don’t have to use that, but it’s probably the truth. If I wasn’t 50-years-old I would love to be in the craft beer industry. Hey — maybe I can be the t-shirt guy for the industry.

Figueroa Mountain Brewing Co. Signs with Craft Beer Guild of Los Angeles

Note: The following is a press release from Figueroa Mountain Brewing Company

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Buellton, California—   Figueroa Mountain Brewing Co. has self-distributed their beer since they opened in November 2010.  It wasn’t until October 2014 that they decided to entirely outsource their distribution.  Previously FigMtnBrew had signed with Craft Beer Guild of San Diego in early 2012 and Pacific Beverage Company in November 2014.  It was then that owners Jim and Jaime Dietenhofer and Sales Director Alex Jones began talks with Craft Beer Guild Los Angeles to distribute their beer in Southern California.    FigMtnBrew signed with Craft Beer Guild of Los Angeles this month and started their partnership on January 12, 2015.   The distribution company will manage current and new Figueroa Mountain Brewing Co. accounts throughout Los Angeles and Orange counties.

“Signing with Craft Beer Guild of Los Angeles allows us to consolidate our Southern California distribution footprint,” says Sales Director Alex Jones.  “Craft Beer Guild was the clear choice for us in Southern California.  Their knowledge and passion for craft beer is second to none.”

President Jaime Dietenhofer adds: “Craft Beer Guild’s parent company, L. Knife & Sons, based on the East Coast, is a well-respected distribution company operating for over a hundred years.  That kind of experience and history is exactly what we look for when forming partnerships.”

For more information about Figueroa Mountain Brewing Co. visit www.FigMtnBrew.com or www.FigMtnBrew.com/sales to find a representative near you.